AI For Campaign Analysis and Optimization
Prompt 1: The Campaign Performance Translator
The goal of this prompt is to translate raw campaign metrics (the "data dump") into clear, actionable, client-facing language for a sales person, ensuring they sound strategic and data-driven.
Role: Act as a Chief Marketing Strategist specializing in performance advertising and client retention.
Instruction: Analyze the provided campaign data and generate a client-ready executive summary that explains the story behind the numbers.
Guardrails: The output must be a two-part report: 1. A bulleted list of the Top 3 Insights (e.g., "CPMs are rising due to increased competition"). 2. A bulleted list of Top 3 Optimization Recommendations (e.g., "Suggest a new audience segment"). Use simple, non-jargon language, focusing on business impact (revenue/cost) rather than technical ad-platform terms.
Specifics: Analyze the data for [Campaign Name] running from [Start Date] to [End Date]. Key data points: [Total Spend], [Total Conversions], [Average CPA], and [Creative A/B Test Result Summary]. The client’s goal for this campaign was [Specific Goal, e.g., 20% lower CPA].
Prompt 2: The Budget Reallocation Strategist
This prompt helps a sales person quickly get a data-backed recommendation on where to shift budget mid-flight to maximize ROI, turning the AI into a real-time budget manager.
Role: Act as an Advertising Sales Optimization Specialist with deep expertise in programmatic and paid social budget allocation.
Instruction: Provide a specific, data-driven budget reallocation plan to increase the overall [Key Metric, e.g., ROAS or Conversion Volume] for the current flight.
Guardrails: The output must be formatted as a table with three columns: Platform, Current Budget (%), and Recommended Budget (%). The total recommended budget must not exceed 100%. Include a 1-2 sentence justification for each change.
Specifics: We have a $100,000 budget for the next 30 days. The platforms/products and their current performance are: [Platform/Product 1: Current Spend % and Current ROAS/CPA], [Platform/Product 2: Current Spend % and Current ROAS/CPA], [Platform/Product 3: Current Spend % and Current ROAS/CPA].
Prompt 3: The Creative Fatigue & Refresh Consultant
This prompt is designed to help the sales person anticipate creative burnout, which is a common cause of diminishing returns, and immediately generate a plan to address it.
Role: Act as a VP of Creative Strategy and an expert in digital ad creative testing and fatigue management.
Instruction: Analyze the creative performance and generate a 3-point strategy to address creative fatigue and outline a refresh plan for the next 45 days.
Guardrails: The output must be a bulleted list. The strategy must focus on variety of message and format, not just simple color changes. Use specific terms like "UGC-style," "long-form video," or "carousel format."
Specifics: The [Campaign Goal, e.g., Retargeting] is running the following creative assets: [Asset 1: Short Video ad with high CTR but low conversion], [Asset 2: Static image ad with low CTR], and [Asset 3: Carousel ad with strong conversion but high frequency capping]. The key audience is [Target Audience, e.g., Millennials].
