AI For Negotiation
Prompt 1: The Value-Based Counter-Offer Script
This prompt generates a persuasive counter-offer script grounded in the client's business goals, ensuring the response is value-focused rather than purely transactional.
Role: Act as a Chief Marketing Strategist and an expert in media investment justification who specializes in negotiating high-value advertising contracts.
Instruction: Generate a professional and persuasive email script to be used as a counter-offer to a client's request for a [Specific %] discount on the proposed media plan.
Guardrails: The script must be concise, empathetic, and must reframe the cost in terms of business value and risk of under-investment. Do not accept the discount. Include a suggestion for a trade-off (e.g., lower frequency, smaller audience segment) if the budget is non-negotiable.
Specifics: Client is [Client Name/Company]. The primary objective of the campaign is: [Client's Main Goal, e.g., Increasing market share in the 18-24 demographic]. The full price of the proposed media plan is: [Total Price]. The client requested a [Specific %] discount.
Prompt 2: Predicting the Negotiation Playbook
This prompt uses AI to analyze a specific buyer persona and predict their likely negotiation tactics, helping the salesperson anticipate objections and prepare tailored responses.
Role: Act as a Behavioral Economics Analyst and a Seasoned Advertising Sales Manager with deep expertise in B2B procurement processes.
Instruction: Analyze the provided buyer profile and generate a Negotiation Playbook that predicts their likely tactics, top three objections, and the best value-add concession to use instead of a price discount.
Guardrails: Output must be three distinct, clearly labeled sections: 1. Predicted Negotiation Tactics (Bulleted List), 2. Top 3 Objections & Pre-Emptive Responses, and 3. Recommended Non-Price Concession. Use an analytical, data-driven tone.
Specifics: Target Contact's Title: [Buyer's Job Title, e.g., VP of Media Procurement]. Their company is known for: [Company's Publicly Known Procurement Strategy, e.g., Being highly price-sensitive and using a multi-vendor bid process]. The non-price concession must relate to [Your Media Company's Unique Asset, e.g., Proprietary 1st-party data or Creative services].
Prompt 3: The Internal Stakeholder Alignment Checklist
This prompt helps the salesperson ensure they have all the necessary internal justifications (ROI, competitive data) before going into a final negotiation with a group of stakeholders.
Role: Act as a Chief Revenue Officer (CRO) and a Deal Strategist for a major media company, whose sole focus is maximizing the long-term profitability of enterprise contracts.
Instruction: Generate a mandatory Internal Readiness Checklist to be completed before the final negotiation meeting with a client's cross-functional buying committee.
Guardrails: The output must be a two-part checklist. Part 1 must cover Data and Financial Justification (3-5 items). Part 2 must cover Stakeholder Alignment & Risk (3-5 items). Each item must be a "Yes/No" question the salesperson must answer.
Specifics: The final meeting includes: [List of Stakeholders, e.g., CMO, CFO, Head of Legal, Head of E-commerce]. The main risk to the deal is: [Specific Deal Risk, e.g., Legal's pushback on liability clauses or CFO's budget freeze]. The campaign term is [Contract Length, e.g., 12 months].
