AI For Ad Sales Masterclass Bundle
The Sales Zen Masterclass Bundle is the definitive AI training for AdTech and Media Sales teams. Your team will master the RIGS Method™ to automate their research, crush objections, and accelerate sales velocity.
The average media sales organization currently loses 75% of its capacity to administrative tasks and manual account research. By deploying the RIGS Framework, teams reclaim an average of 11 hours per seller, per week*, shifting their focus from searching for data to closing strategic partnerships.
Bridge the 5% Sophistication Gap: Recent 2026 HBR research confirms that while 90% of employees use AI, only 5% qualify as "sophisticated users” who drive meaningful ROI. Sales Zen eliminates the "AI Slop" produced by the other 95%, transforming your entire organization into elite AI practitioners who treat technology as a reasoning partner, not just a shortcut.
Standardize for Scale: Moving beyond a 30% industry-average win rate requires more than new tools. It requires a Standard Operating System. Sales Zen provides a unified prompting language that ensures every seller, from new hires to 20 year veterans, delivers consistent, high-value, and brand aligned outreach that resonates with modern buying committees.
Help your sales team reclaim their time and achieve maximum sales velocity with the first AI operating system built exclusively for Media and AdTech Sales Professionals
The Ad Sales AI Roadmap: Curriculum at a Glance
Module 1: The RIGS Foundation – Master the proprietary 4-part framework (Role, Instruction, Guardrail, Specifics) to eliminate generic AI fluff and generate professional-grade sales assets.
Module 2: Strategic Client Grounding – Use AI as your personal research analyst to find "hidden" client pain points in annual reports and news cycles in seconds, not hours.
Module 3: The POV Outreach – Kill the "just checking in" email. Learn to chain prompts to craft high-impact, provocative Point-of-View notes that command executive attention.
Module 4: The Discovery Blueprint – Prepare for high-stakes calls with AI-generated "Diagnostic Questions" that uncover the Cost of Inaction and expose your prospect's "Buying Intent" signals.
Module 5: Client Solution Mapping – Transition from "Vendor" to "Partner" by building a 3-phased strategic roadmap that maps your solution to their specific revenue goals.
Module 6: The "Final Boss" Objection Pivot – Learn to use AI to defuse technical and privacy objections.
Built by an Ad Seller, for Ad Sellers
Kevin Currie has spent three decades in the trenches of the world’s most aggressive sales organizations. Now, he’s helping media professionals use AI not just to generate "noise," but to generate revenue. This system is the culmination of 30 years of high-stakes negotiation and adtech strategy.
FAQ:
Q: What are Kevin’s qualifications? A: Kevin has spent his career in ad sales and ad sales leadership. Starting out in selling to local businesses and eventually partnering with some of the worlds largest brands like Nike, Ford and Adidas while working for Meta (Facebook & Instagram), Yelp and The Detroit Lions. As an early Gen AI adopter, Kevin identified key opportunities to leverage AI throughout the sales cycle. Most recently Kevin recieved Gen AI Certifications from Google and Stanford Graduate School of Business.
Q: What’s included in the bundle? A: Your team will get access to on demand courses and the blueprint prompt playbook. The courses walk through an entire sales cycle from research to close. The playbook is a reference guide to help navigate the most frequent hurdles in the ad sales process.
Q: Does my sales team need a paid AI subscription? A: No. The Sales Zen Masterclass and Playbook are platform-agnostic. They work in the free versions of Gemini, ChatGPT, Claude, or any other LLM. We do encourage you to explore AI paid upgrades to unlock all the AI has to offer.
Q: Can I use this for non-AdTech sales?A: While the logic is universal, the Blueprints and Playbook are specifically tuned for the nuances of Media and AdTech.
Stop Fighting The Friction. Start Closing.
The gap between the manual seller and the AI-driven seller is only getting wider. Secure the competitive edge for your sales team today.
Busy sellers don't have time for 10-hour courses. This is a tactical 30 minute sprint designed to watch today and apply to a live sales cycle tomorrow.
Are you an ad sales pro looking to maximize AI for your sales success? Check out our Masterclass.
Strictly adhere to your organization's specific AI Acceptable Use Policy and data security guidelines.
*HubSpot "State of AI" Report