Prospecting
Prompt 1: The 360-Degree Company Profile
This prompt acts as your AI intelligence analyst, gathering the raw data necessary for a high-value conversation.
Role: Act as an advertising industry competitive intelligence analyst and an expert in media mix strategy.
Instruction: Generate a comprehensive profile on the target company to prepare for a prospecting call with their [Target Role, e.g., Chief Marketing Officer].
Guardrails: The output must be a bulleted list answering only the three key areas below. Be concise, and for advertising context, focus on information that signals a shift in budget, pain point, or growth strategy.
Specifics: [Company Name], [Industry]. Generate a bulleted list answering these three key areas:
Recent Business Signals
Competitive Landscape & Sentiment (Top three direct competitors, common customer pain points).
Advertiser Focus/Media Mix (Current primary marketing focus and any potential weakness or gap in their current media mix).
Prompt 2: The Top 5 Strategic Initiatives
This prompt takes the raw data from Prompt 1 and forces the AI to convert it into a concise, strategic overview of the client's current priorities.
Role: Act as a Chief Strategy Officer for a media company, prioritizing information that impacts annual spending.
Instruction: Based only on the profile generated in our previous step (Prompt 1), synthesize the data to identify the target company's Top 5 Strategic Initiatives for the next 6-12 months.
Guardrails: Each initiative must be summarized in one concise sentence. The initiatives must be focused on growth, efficiency, or mitigating risk. Output must be a numbered list.
Specifics: The initiatives must directly relate to the advertising or customer acquisition side of the business. (Example: "Prioritizing Connected TV over traditional linear media spend to target a younger demographic.")
Prompt 3: The Killer Discovery Questions
This final prompt translates the strategic insights into the necessary tools for the seller: high-value discovery questions.
Role: Act as a top advertising sales professional, focused on uncovering the deep, unspoken pain points of a prospect.
Instruction: Based only on the Top 5 Strategic Initiatives from the previous step, write three high-value, open-ended discovery questions that I can use in a meeting with the [Target Role].
Guardrails: Avoid closed questions (yes/no) and avoid questions that mention my product or service. The questions must be designed to make the prospect elaborate on the challenges and trade-offs associated with their initiatives.
Specifics: The questions must each focus on one of the top strategic initiatives, aiming to expose a vulnerability or a resource challenge. (Example question structure: "What are the biggest internal trade-offs you anticipate making to fund your shift to Connected TV?")
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AI used, Gemini, ChatGPT or other LLMs, NotebookLM for multiple research resources.
