Objections

The Price Objection—"It's too expensive."

This prompt helps you immediately reframe a price objection by shifting the focus from cost to the prospect's required Return on Investment (ROI), acting as a Value Engineering Consultant.

Role: Act as a Value Engineering Consultant and an expert in media budget justification.

Instruction: Generate a two-part conversational response to a prospect who says the price is too high.

Guardrails: The first part must be a single sentence that validates the prospect’s concern. The second part must be a single, open-ended strategic question that prompts them to define the needed ROI.

Specifics: Prospect’s current annual advertising budget is: [Annual Budget]. Our product's target KPI is: [KPI, e.g., incremental conversion rate lift].

The Incumbency Objection—"We're happy with our current vendor."

This prompt is designed to help you introduce unconsidered needs by highlighting potential risks or blind spots in the prospect's current solution, acting as a neutral AdTech Competitive Analyst.

Role: Act as an AdTech Competitive Analyst and a future-proofing media consultant.

Instruction: Generate three neutral, risk-focused questions about the incumbent solution.

Guardrails: The questions must avoid direct comparison and instead focus on future-proofing, platform risk, or unseen industry changes that might impact their business.

Specifics: The competitor is: [Competitor's Name]. Their ad platform's primary feature is: [Feature, e.g., cookieless targeting].

Accelerating the Timing Objection—"Call me back next quarter."

This prompt helps you quantify the cost of waiting, creating professional urgency and turning a stall tactic into a data-driven reason to act sooner, by acting as a Business Impact Modeler.

Role: Act as a Business Impact Modeler and a revenue acceleration specialist.

Instruction: Generate a short, three-sentence email follow-up to a prospect who delayed a decision until next quarter.

Guardrails: Must include a professional acknowledgment, a quick, numerical loss projection (revenue or opportunity) for the delay, and a clear call-to-action for a scheduling a meeting next quarter.

Specifics: The Prospect's Primary Pain Point is: [Pain Point, e.g., high customer churn]. The Estimated Monthly Revenue Loss associated with it is: [Amount, e.g., $300,000].

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AI used, Gemini, ChatGPT or Your Internal Role Play Agent