Custom Outreach
Step 1: Find the Pain, Not the Hook Prompt
Goal: This prompt uses the AI to quickly analyze a piece of public-facing content (like a press release or earnings report summary) to pinpoint the underlying business challenge or market gap the prospect is facing.
Role: Act as an advertising industry competitive intelligence analyst and an expert in media mix strategy.
Instruction: Review the provided text and identify the most significant unaddressed market challenge or growth opportunity implied by the information.
Guardrails: The output must be a single, concise paragraph. Focus strictly on a business-level pain point that media/advertising could potentially solve, avoiding direct mention of your product/service.
Specifics: Analyze this text from the prospect's recent public statement/news: [Paste press release quote, earnings summary, or relevant news article here].
Step 2: Develop the Insightful Hook Prompt
Goal: This prompt translates the "analyst-speak" business pain identified in Step 1 into three distinct, non-jargon-filled opening lines for an outreach email, making the seller sound like a peer and a strategic partner.
Role: Act as a Chief Marketing Strategist with expertise in connecting business outcomes to media investment.
Instruction: Take the provided pain point and generate three distinct, high-level email opening lines that address the challenge without introducing a product or service.
Guardrails: Must be a bulleted list of exactly three options. Each line must be a concise question or a statement of observed market reality. Absolutely no sales jargon (e.g., "solution," "synergy," "unlock value," "partner")
Specifics: The identified pain point is: [Paste the concise pain point/challenge generated by Prompt 1 here]. The target role is a [Target Role, e.g., Head of Demand Generation].
Step 3: Draft the Perfect Email Body Prompt
Goal: This final prompt drafts the core of the email—a concise, value-focused body that proposes a low-pressure next step, building on the hyper-personalized hook created in the prior steps.
Role: Act as a Modern Ad Sales Executive specializing in highly efficient, value-first digital correspondence.
Instruction: Draft the full body of a prospecting email based on the chosen opening line and your proposed value proposition.
Guardrails: The email body must be two paragraphs maximum. The tone must be professional yet direct. The Call To Action (CTA) must be a low-pressure "permission to send" for more tailored insight, not a demand for a meeting (e.g., "Would you be open to me sending over a one-pager?").
Specifics: Chosen Opening Line: [Paste the chosen opening line from Prompt 2 here]. Proposed Value/Insight: [Briefly state your unique offering/insight, e.g., 'We have a solution that is 40% more efficient at reaching mid-funnel customers in their region.'].
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